Target To Stop Issuing VISA Cards In Favor Of Its Own

Target

 

The Associated Press reported today that Target will stop issuing VISA credit cards to its customers in favor of its own store credit card. Citing research that shows consumers will spend more money when using a store brand credit card rather than the more generic VISA, Target hopes that this change will increase retail sales, which have been flagging as the economy continues to languish.

The change will not occur until next Thursday and will not affect current Target VISA holders, about 70% of the store’s credit card holders.

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